Talking Shop: How to Build a Sustainable Digital Media Company
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Talking Shop: How to Build a Sustainable Digital Media Company
Find out how business.com's CEO approaches the digital media industry.
Digital media has never been the most lucrative of industries, but that doesn’t mean there’s no path for success.
The digital media industry is a crowded field, with new players joining the market on what seems like a daily basis. However, while launching a digital media venture may be easier than ever, building a company that has long-term sustainability isn’t so simple. Whether it is developing non-ad-related revenue streams or finding ways to ensure Google algorithm changes don’t sink your business, there are significant challenges that digital media companies have to overcome to be successful.
As the CEO of business.com, Doug Llewellyn knows firsthand what it takes to succeed in this hypercompetitive industry. Llewellyn has been in the digital media industry for nearly two decades. Prior to his current role at business.com, Llewellyn served as president and chief operating officer at Purch and vice president of corporate and business development and digital media sales for the SMB community platform Manta Media.
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